Ed Komenda, Reno Gazette JournalUSA TODAYMay 18, 2020, 5:07 PM CDT
LAS VEGAS – As resorts prepare to reopen in the era of the coronavirus pandemic, tourism authorities here are pitching a “new Vegas for the new reality.”
On Monday, the Las Vegas Convention and Visitors Authority and R&R Partners – the advertising company behind the famous “What happens here” campaign – launched a new 30-second television spot, reports the Reno Gazette Journal, which is part of the USA TODAY Network.
“The world has changed,” a narrator says, “and Vegas is changing with it.”
The ad is a response to the post-pandemic Las Vegas landscape – one that shut down in March to stem the spread of COVID-19, leaving thousands out of work and resorts scrambling to develop reopening plans.