A Small Island In Croatia Is About To Feel The “Mamma Mia” Effect

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The ABBA-inspired sequel to Mamma Mia! is filling cinemas around the world. But the film’s location—the small Croatian island of Vis—should now also expect to attract high numbers of visitors. The inevitable increase in inbound tourists visiting the film’s coastal backdrop will become the latest example of film-induced tourism—a phenomenon which describes the way people flock to visit film and television locations…..Continue Reading On QUARTZY

 

 

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